A brand lab for the next and new.
C-90™ is your custom mix of creative direction, tastemaking talent and growth partnerships.
For brands to move at the speed of culture, it requires clear direction, a highly-talented executional team and access to key partnerships and collaborations. We pioneer creative for next generation companies and traditional brands with new ideas.
We provide this as an agile creative partner designed to be scaled up or down according to business and brand requirements. To complement our team of brand and creative experts, we curate and manage a global network of creative specialists that meet our relentless quality standards.
Our Services
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Brand Ideation & Creation
Brand Strategy
Campaign Development
Creative Content
Strategic Partnerships
Visual Identity
Our Capabilities
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Advertising
Art Direction
Brand Activation
Brand Guidelines
Brand Identity
Brand Partnerships / Collaborations
Brand Positioning
Copywriting
Content Production
Design Thinking
Digital
Editorial
Environmental / Experiential
Film & Video
Illustration
Influencers / Talent
Innovation
Insights
Interactive
Letterform
Logo Design
Messaging Guidelines
Media Planning
Naming / Trademarking / IP
Packaging
Photography
PR & Communications
Sponsorships
Web Design / Development
Our Experience
Executive Team
Claudia Summers
—Chief Brand Officer
Claudia specializes in complete strategic brand communications with 18 years industry experience both in-house at next & new brands (Xbox, Ted Baker, Charlotte Tilbury, Tom Ford) and at 360 full-service agencies. Collaborates with C-suite and board-level execs through to casting teams and finding efficiencies to deliver convertible results to hard timelines and budgets.
Claudia develops roadmaps for creative, multi-channel brand strategies that inspire action and tell a story to their target audiences.
B. Emmit Jones
—Co-Founder / Chief Creative Officer
Jones brings a refined style, creative leadership, and design experience across CPG, culture, fashion, lifestyle,financial and luxury market segments. Prior to C-90, Jones has acted as head of creative at multiple agencies and spearheaded initiatives with key clients such as Macy’s, Cincinnati Art Museum, Diane Von Furstenberg and P&G.
LinkedInChris Ritter
—Co-Founder / Chief Creative Officer
Chris specializes in creating strong narratives for brands looking to use creativity to differentiate themselves from their competition. He’s led creative for a long list of notable clients including adidas, GE, lululemon, and United Way. He has won national awards for his design work and has been featured numerous times by a variety of design publications.
LinkedInTheo Erasmus
—Partner / Chief Strategy Officer
Throughout his career, Theo has worked for a number of well-known agencies, including Ogilvy, Leo Burnett, DDB, Possible, and Gloo. His experience has taken him from South Africa to New York, New Orleans, Melbourne, and beyond. His notable brand experience includes AT&T, Jeep, Puma, McDonald’s, Johnnie Walker, and Deutsche Bank and he’s won over thirty international industry awards.
LinkedInElise Thompson
—Creative Services Director
As director C-90's creative services, for it's clients and commissions, Elise is integral in managing, vetting and coordinating our extensive talent network, recruitment and creative partnerships.
Elise has experience as a visual artist, independent curator, and registrar, programming and managing creatives across New York City, from independent designers like John Sheppard Studio to large studio and presentation programs via Chashama, Inc. She has directed non-profit spaces such as 621 Gallery in the Southeast, overseeing their brand refresh in 2017, and implemented high-profile installations and collection management for patrons via Mayrock Art and Carvalho Park.