Sig Luscher Brewery

Urban contemporary art, funk and Oktoberfest combine to inspire a unique identity and package design.

Discipline

print

design

campaign

Sector

Food/Beverage

Consumer Goods

Sig Luscher Brewery Nappy Roots Collaboration - Can Design

Frankfort, Kentucky-based Sig Luscher Brewery hosted their first annual Oddtober Frankenfest, which presented a unique opportunity for the brand to collaborate with the hip-hop group Nappy Roots on a limited-edition Oktoberfest style lager.

Sig Luscher Brewery Nappy Roots Collaboration - Event Poster
Sig Luscher Brewery Nappy Roots Collaboration - Event Poster

Combining inspiration from urban contemporary art, funk, and Oktoberfest proved to be a fertile ground to build a visual identity that is as unique as it is striking. The visuals were implemented across cans, posters, ephemera, and social media.

Sig Luscher Brewery Nappy Roots Collaboration - Event Poster

Promotions for the event created buzz around the city and tickets for Oddtober Frankenfest quickly sold out. The Oktoberfest lager release coincided with the event and sold out at a premium price point for the brand.